Universal Orlando The Shire Was Just Filed as a Theme Park Trademark for the Third Time Since 2015, and the First Two Attempts Both Died
Two applications landed at the U.S. Patent and Trademark Office on August 31: THE SHIRE and its Spanish counterpart LA COMARCA, each covering exactly one service, providing theme park services. The 2015 and 2019 THE SHIRE applications both cleared examination and were then abandoned without a park. Neither new filing names Universal, Orlando or Florida.