Disney Springs' Hallmark Holiday Pop-Up Opens Wednesday, October 7, Selling Merch From Disney World's First Hallmark Movie

A Christmas shop is opening at Disney Springs more than three weeks before Halloween. The Hallmark Holiday Pop-Up, the limited-time shop Disney announced at D23 in August, now has an opening date: Wednesday, October 7.

The Disney Parks Blog added the date to its running post about Holiday Ever After: A Disney World Wish Come True, the first original movie Hallmark Channel and Walt Disney World have made together. According to the blog, the shop "invites guests to step into Christmas movie magic and browse merchandise inspired by the film."

The storefront in late September, with Hallmark signage up and Disney Springs promos still in the windows. Photo: WDW News Today

What will be inside

Disney says the shop will carry film-inspired merchandise along with "a curated assortment of Disney and Hallmark holiday greeting cards, gifts, ornaments and more!"

WDW News Today reports that the Holiday Ever After collection, releasing in October, includes:

• Two Spirit Jerseys
• Family pajamas
• Loungefly accessories
• Vera Bradley bags
• Corkcicle drinkware
• Holiday cards, home goods and ornaments

Disney has not announced store hours, pop-up pricing or a closing date yet.

Products from the Holiday Ever After collection. Image: Disney

Where to find the pop-up

The pop-up is in the former Francesca's storefront near Frontera Cocina in Town Center, according to WDW News Today. By late September the signage was up: the Hallmark wordmark over the door and a red hanging sign reading "Hallmark Holiday Pop-Up." Like the rest of Disney Springs, no park ticket is needed to shop there.

The hanging sign outside the shop. Photo: WDW News Today

The movie it is selling

Holiday Ever After: A Disney World Wish Come True premieres Saturday, November 28 at 8/7c on Hallmark Channel, as part of the network's 17th annual Countdown to Christmas. Parts of it were filmed at Walt Disney World. Lacey Chabert and Travis Van Winkle lead a cast that also includes Richard Kind, Christy Carlson Romano, Bryce Dufee, Taegen Burns and Asher Alexander, with Patrick Renna in a cameo. (We covered the premiere date back in August.)

The collection is not exclusive to Disney Springs. Back in December 2025, Disney said co-branded cards, ornaments, gifts and gift wrap tied to the film would come to select Hallmark Gold Crown stores, Hallmark.com and other retailers. On September 29, Fantasy Land News reported Hallmark's fuller list: Hallmark.com, Disney Parks, select Gold Crown stores, and select Kohl's and Walmart locations. That rollout has already begun. As of October 3, Hallmark.com's Holiday Ever After shop has both Spirit Jerseys at $89.99 each, plus Vera Bradley bags, Corkcicle drinkware, cards and ornaments. Some Vera Bradley pieces are already out of stock, and the pajama sets and Loungefly accessories are marked coming soon.

So part of the collection can already be ordered online, and Hallmark's list includes Disney Parks as well. Starting October 7, the Disney Springs pop-up gives the movie its own storefront at Walt Disney World, pairing the merchandise with Disney and Hallmark holiday cards, gifts and ornaments.

Sources

• Disney Parks Blog, New Hallmark Holiday Film Coming to Disney World
• WDW News Today, Opening Date Revealed for Hallmark Holiday Pop-Up Shop at Disney Springs
• WDW News Today, Hallmark Holiday Pop-Up Shop Installs Exterior Signage Ahead of Disney Springs Opening
• Inside the Magic, New Holiday Experience Confirmed at Walt Disney World, No Ticket Needed
• Hallmark.com, Holiday Ever After
• Fantasy Land News, Hallmark Officially Announces Holiday Ever After Disney Collection for Kohl's Walmart and Disney Parks

Image credits: Disney (concept art and merchandise photo), WDW News Today (storefront and sign photos).