Universal's Holiday Merch Brings a First-Ever Light-Up Toothless Loungefly Backpack and Atom Brick Sets of the Park Entrances

Toothless is wearing a Santa hat and a string of Christmas lights, and two of the new pieces actually light up. Universal's 2026 holiday merchandise is arriving in the parks this week, and one of the two merchandise firsts in Universal's release belongs to the Toothless collection at Epic Universe's Isle of Berk.

Universal Destinations & Experiences laid out the collections in a November 2 press release, and said they reach Universal Studios Store locations in CityWalk, shops throughout the parks and other select stores at Universal Orlando and Universal Studios Hollywood "beginning this week." Select items are already on shopUniversal.com. Holidays at Universal Orlando Resort officially runs November 14 to January 3, according to Universal's holiday guide.

Toothless in a Santa hat and string lights, from Universal's Snoggletog holiday collection. Image: Universal.

Snoggletog on the Isle of Berk

How to Train Your Dragon: Isle of Berk at Epic Universe gets a collection inspired by Snoggletog, the Vikings' winter holiday. Universal's highlights:

• The "first-ever light-up Loungefly mini backpack featuring Toothless"
• A light-up Toothless Loungefly headband
• A "parks-exclusive Toothless holiday-themed Squishmallow"
• A quarter-zip fleece Spirit Jersey

The Snoggletog collection is not only an Epic Universe thing, though. Universal says it is also sold at Universal Studios Hollywood and Universal Kids Resort.

The light-up Toothless Loungefly headband. Image: Universal.

A first for Atom Brick

The other merchandise first in the release is a building set. Universal says guests can find, "for the first time, Atom Brick building sets replicating the entrances of Universal Orlando Resort and Universal Studios Hollywood." Universal's release photo shows the Hollywood version, held up in front of the real Hollywood entrance arch. None of the 23 photos posted with the release show the Orlando set, and the release does not give a price.

The Atom Brick set of the Universal Studios Hollywood entrance. Universal says an Orlando entrance set is sold too. Image: Universal.

Ministry of Magic gets its own exclusive

The Wizarding World of Harry Potter: Ministry of Magic at Epic Universe has a holiday K. Rammelle and Place Cachée collection that Universal says is exclusive to that land, "featuring festive home décor, ornaments and other keepsakes."

Holiday décor and ornaments in Universal's photos for the K. Rammelle and Place Cachée collection. Image: Universal.

The rest of the shelves

• Christmas in The Wizarding World of Harry Potter: a holiday Spirit Jersey and an exclusive crossbody bag from The Wizarding World of Harry Potter x Lug, sold in Orlando and Hollywood.
• Holidays at SUPER NINTENDO WORLD: a holiday hoodie, a backpack and collectible plush.
• Grinchmas: a new Spirit Jersey, a wreath crossbody bag, a headband and new Grinch and Max plush.
• Merry Minions: a headband, a Spirit Jersey and a Lug crossbody bag.
• Shrek the Halls: a Spirit Jersey and a themed headband.
• Hello Kitty and Friends: a headband and a cardigan.

For holiday sweets, the release points to Studio Sweets at Universal Studios Florida, Island Market and Export Candy Shoppe at Islands of Adventure, and Moonship Chocolates & Celestial Sweets at Epic Universe.

The release also has Earl the Squirrel merchandise and the Macy's parade theme for this year's Holiday Tribute Store, both of which we covered in our Earl collection post. Universal's November 2 release itself gives no prices for any of the collections.

Light-up Toothless backpack or a brick-built park gate for the shelf: which one are you hunting for?

Sources

• Universal Destinations & Experiences, "Universal Unwraps All-New Holiday Merchandise Collections" (November 2, 2026)
• Universal Orlando Resort blog, "Guide to the Holidays at Universal Orlando Resort" (November 4, 2026)
• LaughingPlace, "Universal Reveals New Holiday Merchandise Collections for 2026" (November 2, 2026)

Image credits: Universal Destinations & Experiences.